Shining the spotlight on UAE success stories: Audiviz Technologies

Helping growth along the way

“Mashreq Business Banking understands my business model. They are very much in tune with the nature of my business and its requirements. Most importantly, Mashreq Business Banking team has been incredibly flexible and swift in their services” – Govinda Siddartha of Audiviz Technologies.

How did Mashreq help?
“The team at Mashreq understands my business model. They are very much in tune with the nature of my business and its requirements. Most importantly, Mashreq Business Banking has been incredibly flexible and swift in their services,” explains Siddartha.
The partnership aspect has also been important. “At Audiviz, we believe not just that every customer, vendor and service provider is a business partner, but so is our bank. We consider this essential because it has helped an SME like us come a long way. At the end of the day, they are all stakeholders in our business.”

“The business has definitely grown in leaps and bounds, and Audiviz is now securing many large projects. Financing these projects is surely not something that we could have managed to do with our regular run-rate business cash flow. Mashreq Business Banking has participated wholeheartedly in initiatives like these, and partnered with Audiviz in executing these mega projects in the past. For all such large projects, Mashreq has been one of my preferred finance partners, and I’m very confident that they will stand by me in the future.”


What’s next?
Siddartha is ready to take Audiviz to the next level, with plans to expand across the globe. For this, he intends to return once again to Mashreq Business Banking – a business partner that’s stood by him through the years.
What other factors have helped you succeed as an SME here?
“Customer satisfaction is key. We have a repeat order rate of 92%, and firmly believe that a happy customer is everything.

 

 

“To make that happen, we approach every potential project in a positive, helpful and proactive way. We start by understanding the overall expectation and user experience visualised by our clients. We then combine this with technology, ease of operation, time frame, budgetary guidance, deployment challenges, scalability, upgradability and above all ROI and TCO guidelines. We provide professional non-obligatory consultancy, proof of concept references, freedom to work with any vendor partner and service provider to deliver total solution on a cost-effective and timely manner.”

Disclaimer:
“The opinions expressed within this article are generic. Mashreq is not responsible for the accuracy, completeness, suitability or validity of any information on this article. The information, facts or opinions appearing in this article do not reflect the views of Mashreq. Mashreq does not assume any responsibility or liability for the same.”

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