Could social media give your business a well-needed boost?

How SME’s can take advantage of social media platforms

Social media is bigger than ever and platforms have recently formed more links with commercial companies and online shopping. These new habits provide SMEs opportunities to promote and market their services and products and in turn grow their revenues.
Social commerce is expected to grow to represent 5% of online retail revenue this year, which will account for an estimated US$ 14 billion in sales by the end of 2015. Because of this, many large retailers are making huge investments in social media marketing to offer a more personalised shopping experience. Here are a few tips to help increase your revenues this year:

  1. Use Facebook and Twitter to share non-product related stories and posts to build a more personal relationship with consumers, which might lead to sharing. Engage with consumers and ask about their insights and stories surrounding your industry – this can lead to users feeling more connected to your brand.
    For a lot of customers, Facebook or Twitter is the first place they go to for customer service. Try and remain active on these pages and respond to queries and concerns promptly to prevent any negative feedback or posts about your company. If time is of importance, invest in a social media-monitoring tool to do the work for you.
  2. Don’t undervalue the hashtag. Hash tagging posts with appropriate words or phrases may connect you with new customers or followers. Include a visual, promotion, direct link and relevant hashtag to really utilize social media postings.
  3. You shouldn’t ignore the fact that mobile use and purchasing are now a central part of a large proportion of people’s everyday lives. Social media is the perfect way to target a huge number of consumers on the go.
  4. You can even add an online store to social media platforms – add a shopping cart to your Facebook page so customers are able to browse and purchase without having to leave the page.

We believe that by using these strategies social media can really impact your 2015 profits. Furthermore, another method that is rapidly becoming popular amongst social media users is blogging. Blogging can help you build your brand, generate leads and direct sales and generate advertising revenue. It’s important to determine the concept of your blog and understand why you are blogging. It can focus on a broad and popular topic or a small niche with passionate followers. Your blog can be made completely separate from your website or can be integrated. Whichever you choose, having a presence on social media is an extremely valuable tool to build and share brand values and direct more people to your company website.


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